MHI started of as Maharishi, and all the cool cats were wearing the legendary Snopant, big and baggy and was easy to spot, it had big embroidered dragons and stuff all over it, they went huge and that was impressive especially since the price-tag was not cheap.
So, to cater for the consumer a bit further down the food chain, MHI was born, the rage at the time was all diffusion lines, so MHI was no different, MHI flourished for a few years.